Put a little Z!NG in your day
Zinger was first launched by James White Drinks ten years ago and has grown into one of their most popular brands. With a recent surge in the popularity of shots, and lots of new brands entering the market, it was time to refresh the Zinger drinks packaging design to ensure clear differentiation and strengthen its USP – all about flavour that packs a punch!
The consumer profiling that Episode Two did for us was so insightful and has really helped us steer the design in the right direction. The packaging refresh is so vibrant and energetic – it really reflects how drinking the product makes you feel!
Zoe Lamb, Marketing Manager, James White Drinks
