As creatives, colour is pretty central to what we do, so when Dane in the Studio said “have you heard of Go Away Green?” – all ears pricked up.
At Walt Disney World Resorts, he explained ‘Go Away Green’ and ‘Blending Blue’ are two of the most used paint colours, but each shade has been specially created to make your eyes ignore them.
They’re used to make backstage buildings and construction elements disappear from sight.
If you’ve ever been to a Disney resort, you wouldn’t have noticed how often these colours are used – but the result is that everything Disney do want you to see, stands out even more.
We’re usually using colour to grab attention so this got us thinking…could this technique be used in the branding world?