Blend in, to stand out

branded packaging

As creatives, colour is pretty central to what we do, so when Dane in the Studio said “have you heard of Go Away Green?” – all ears pricked up.

At Walt Disney World Resorts, he explained ‘Go Away Green’ and ‘Blending Blue’ are two of the most used paint colours, but each shade has been specially created to make your eyes ignore them.

They’re used to make backstage buildings and construction elements disappear from sight.

If you’ve ever been to a Disney resort, you wouldn’t have noticed how often these colours are used – but the result is that everything Disney do want you to see, stands out even more.

We’re usually using colour to grab attention so this got us thinking…could this technique be used in the branding world?

Join us…

Over the years we’ve collected enough insight to really know what gets you seen on shelf and how to make people fall in love with your brand story. Join us to get insights and practical tips on all things brand building…straight into your inbox.

This field is for validation purposes and should be left unchanged.