At Episode Two we love branding and packaging design, but we know this is only a small part of building a successful brand. So we’re partnering with some fantastic industry experts to bring you resources and insights relevant to your entire brand journey.
Following our recent collaboration post ‘Cracking your Compliance’, meet Nell and Emma, part of the extremely foodie team at Froghop.
So, what do Froghop do?
We create innovative food and drink products – and we’re really proud to have won some awards for our work!
We cover the entire product development process. From brand strategy, feasibility, recipe development, consumer research, sales and marketing plans, factory scale-up, legal labelling and beyond!
Crucially all our work is underpinned by extensive experience across the food and drink industry. This includes iconic UK & Global brands as well as retail private labels.
And who do you work with?
We work with brands at various levels and have packages specifically designed for those levels, or we can offer bespoke services.
Start-Up Brands
For Start-Up brands our Product Opportunity Workshops are ideal. We delve into their vision and goals to identify the best market opportunities for their product. Then help develop the concept to make sure it’s feasible, through competitor benchmarking and concept screening.
The main outcome of this is a compelling Investor Pitch deck, designed to secure investment.
After that it’s all about taking the concept through to development in our kitchens, making it taste fantastic and having all the legal compliance covered. Before supporting all the way through to market launch.
Challenger Brands
For Challenger brands we’ve developed Innovation Growth Workshops. These offer a deep dive into brands and their market – to help identify areas for improvement, opportunities for brand extension and other prospects for growth.
Sometimes that outside perspective is just what’s needed to help identity a change of direction or scale up operations.
Retailers and Manufacturers
When it comes to Retailers and Manufacturers, if they’re needing extra resource for NPD or EPD projects we work like an extension of their team, and help with concept ideation, recipe development and product reformulation.
Tell me more about your team?
We’re a relatively small team, but our experience is massive! A staggering 100 years across the food and drink industry with 54 years in product development, 52 years in retail, 18 years in manufacturing, 11 years in kitchens (inc. Michelin star restaurants) and 19 years in marketing.
Finally, I’d love to know a bit more about you – can you both tell me an interesting fact?
Nell – I’m a lover of the great outdoors, from wild swimming to camping under the stars!
Emma – HYROX has become a bit of an addiction for me – I love the training and have now qualified for the World Championships twice in a row; hoping for another qualification third year running in 2025!
So, this is Froghop – the people to talk to, to ensure your products are positioned and developed for success!
They have an amazing resource section on their website, full of podcasts; interviews and insights – so you should absolutely check this out. And if you’re interested in finding out more, book a Discovery Call with Emma.
Partnering with experts means that your time can be spent doing what you do best – building your brand!
Join us…
We’re helping more brands launch, grow and thrive through sharing the why and the how, sprinkled with a little creativity to inspire you. If you want to elevate your brand and really engage your audience, then this is the place to be!
