Baby brand packaging design


A Wonderful New World

A market leader in Teething since 1925, Bickiepegs had started to lose share to newer, more engaging challenger brands. Given their heritage, Bickiepegs was more than just a product, it was a brand for parents to believe in. They needed a step change to put themselves back in the game – an emotional connection which is so important to modern parents.

Bickiepegs before and after
Bickiepegs packaging
Bickiepegs finger toothbrush
Bickiepegs playroom wall graphic
Bickiepegs social media
Bickiepegs countertop unit design
little chompers club website
Lion babygrow
Bickiepegs magazine

We knew the time was right to modernise Bickiepegs’ baby brand packaging design, but we just didn’t know how far we wanted to go – until we saw the design concepts and were blown away. Our new ‘Wonderful World of Bickiepegs’ is a fantastic place of animal wonder and has opened up incredibly positive new conversations with consumers and the trade.

Chris Blincoe, Owner/Managing Director

40% Sales uplift

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