Bursting with Vitality
After several years as a ‘specialist’ low carb bread, LivLife wanted their product to be more accessible as an everyday choice for aspirational, health conscious consumers. The brand needed a redesign to better reflect their ethos and ensure visual disruption on shelf to compete against the big brands who dominate the market.
LivLife is a great product with so much consumer love, it’s brilliant to now have a brand and packaging design that perfectly reflects what we stand for. We’ve had great feedback about the new design and it looks amazing on shelf! I can’t wait for the next stage of the journey.Ruth McGrath, Brand Marketing Manager
9% uplift in sales within first two months