An established player in the sports insole market, Sorbothane found their sales declining as the market became crowded with newer brands. They needed to re-establish themselves as THE sports insole brand by modernising their identity and re-energising their packaging to capture the fresh and dynamic feel that today’s consumers want.
What a difference! The new two-tone Sorbothane sports packaging is sophisticated, while the glowing neon accent colours create dynamic on-shelf appeal. Absolutely the re-invigoration our brand needed.Emma Davies-Carola. Senior International Marketing & Communications Manager