Sorbothane sports packaging range design


Game Changing

An established player in the sports insole market, Sorbothane found their sales declining as the market became crowded with newer brands. They needed to re-establish themselves as THE sports insole brand by modernising their identity and re-energising their packaging to capture the fresh and dynamic feel that today’s consumers want.

Sorbothane branding
Sorbothane packaging range
Sorbothane magazine design
Pull-up banners
Sorbothane key visual graphic
Store sampling stands
Sorbothane website
Sorbothane phone social media

What a difference! The new two-tone Sorbothane sports packaging is sophisticated, while the glowing neon accent colours create dynamic on-shelf appeal. Absolutely the re-invigoration our brand needed.

Emma Davies-Carola. Senior International Marketing & Communications Manager

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