With the rising popularity of Gin, Lidl GB wanted to revamp their traditional Hortus packaging to appeal to a younger, more experimental audience. Retaining the core brand equities that had made Hortus an award winning own brand range was fundamental, as well as ensuring a future-proofed design to enable flavour and format NPD.
The new bottles have terrific shelf impact that’s converted into a phenomenal success, not only in terms of sales, but in enhancing the Hortus brand.Shelley Green. Design Strategy Team Manager Branding and Packaging
Over 400 bottles sold per hour in the month after launch.
That’s 7 bottles a minute!