Are you a start-up to scale-up brand looking to maximise your brand and packaging design to engage more consumers? Then check out our Top 10 Tips…
After talking to loads of amazing food and drink brand founders at the recent Bread & Jam Festival, our Creative Strategist Rikki has put together our Top 10 Tips for Start-up to Scale-up Brands to help ensure you’re making the most of your packaging design.
After all, your brand only has one chance to make a great first impression!
1. CHAMPION YOUR BRAND IDENTITY
Your brand identity is the key to brand recognition, not only in identifying your products in a sea of competitors, but crucially for making sure the consumer remembers who you are – so they can easily buy more, and ultimately recommend you.
Make sure your logo is unique – not just written in a standard typeface and definitely not the same typeface as any other text on your pack.
Make it prominent. If it’s the hero of your pack your audience will remember who you are.